Competing in the Japanese Market: A Case Study Approach presents the cases of ten well-known foreign companies, in five different industries, that have endeavored to establish profitable operations in Japan: Tesco and Costco in retail groceries, Old Navy and Lululemon in fashion, Subway and Baskin Robbins in fast food, Nestlé and Anheuser-Busch in food and beverages, and Hulu and Netflix in video streaming. These companies were chosen because their experiences illustrate key factors behind foreign entrants’ successful, unsuccessful, or in-between performance in the Japanese market. With its thorough PESTLE (Political, Economic, Social, Technological, Legal, and Environmental) overview of the Japanese market, the book also provides an up-to-date bird’s-eye view of the nation of Japan today.
Competing in the Japanese Market is ideal for use as a textbook in university-level courses about Japanese business. It includes an introduction to analytical tools (Porter’s five forces analysis and “generic strategies,” SWOT analysis, foreign market entry modes) that students can use to analyze the cases, understand the reasons underlying the companies’ performance in Japan, and make recommendations. Each case concludes with discussion questions, and a Teaching Guide is available by request from BlueSky Publishing. The book is also essential reading for anyone—including business managers and entrepreneurs—wishing to understand the keys to success, and common reasons for failure, in Japan’s challenging but potentially lucrative market.
Competing in the Japanese Market is available in paperback or Kindle ebook from Amazon USA, Amazon Japan, and other Amazon stores.